FAKTOR-FAKTOR YANG MEMENGARUHI MINAT GENERASI MILENIAL MEMILIH BERINVESTASI PADA PLATFORM DIGITAL
نویسندگان
چکیده
This study’s purpose was to analyze the influence of financial literacy, personal interest s , and digital investment application services on Millennial's in Bibit Application, a Mutual Fund Investment platform for beginners. Using 100 samples multiple linear regression analysis shows that partially, both interests sevices have significant impact investing this platform. Furthermore, all variables simultaneously also effect.
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ژورنال
عنوان ژورنال: Jurnal Akuntansi dan Bisnis Krisnadwipayana
سال: 2022
ISSN: ['2406-7415', '2655-9919']
DOI: https://doi.org/10.35137/jabk.v9i2.695